Top Marketing Panels and Sessions to Attend at SuperAI

SuperAI Singapore isn’t just for engineers and AI researchers—it’s increasingly becoming a must-attend event for marketers eager to understand how generative AI, data, and emerging tech will shape customer experience, content strategy, and campaign ROI. For marketers, picking the right panels and sessions to attend can make the difference between being overwhelmed by buzzwords and coming away with actionable insights. Below are some of the top sessions and panels that marketers should mark in their agendas, especially those focused on marketing strategy, content generation, and customer trust.

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Keynote: “AI’s Impact on the Future of Marketing” by Rick Latona

One of the most relevant talks for marketers is “AI’s Impact on the Future of Marketing”, featuring Rick Latona. This keynote explores how marketing strategies are being reshaped by AI-driven platforms like campaign.ai which automate social media management, personalize messaging, and handle reputation dynamics. It dives into what tools work, what pitfalls exist—especially around tone, brand voice, and campaign authenticity. This session is ideal for marketers trying to move from manual social content to scalable AI-augmented systems.

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Panel: “The Enterprise Awakens: Deploying Generative AI at Scale”

For marketers who want to see how enterprise marketing budgets are being allocated, this panel is a must. It explores how large organizations are deploying generative AI—where they invest in infrastructure, how they manage content approval workflows, and how they measure impact. Expect discussions around compliance, scalability, and balancing creative experimentation with brand consistency. Marketers in B2B, retail, or brand-driven sectors will gain clear lessons to take back to their own campaigns.

Breakout: “Future of Creative Agency with AI”

Creativity and agencies are being transformed by GenAI. The “Future of Creative Agency with AI” breakout session is tailored to explore how agencies, content teams, and internal marketing orgs adapt: from creative brief generation to asset production, version control, and collaborative feedback loops powered by AI. If you’re a marketer working with an in-house creative team or agency partners, this breakout will help you understand which tools to test, how to retain brand quality, and how to integrate AI into creative pipelines without losing voice.

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Keynote: “Cracking the AI Product Launch Code” by Yanay Sela

Launching a marketing-heavy AI product requires not just development maturity but a go-to-market strategy that resonates with both users and regulators. Yanay Sela’s session, “Cracking the AI Product Launch Code”, tackles this. It covers case studies of what works (early community building, grassroots marketing, transparent ethical practices) and what often fails (overpromising, hype without performance, ignoring feedback). For product marketers, brand leads, or startup founders, this talk gives a practical lens through which to view your next launch.

Panel: “AI Content Creation: How to Create Signal Instead of Noise”

In a marketing world saturated with content, standing out demands direction. This session, aptly titled “AI Content Creation: How to Create Signal Instead of Noise”, focuses on content quality, relevance, and strategy. It looks at how marketers use AI only where it adds value: personalized messaging, dynamic content adaptation, or interactive formats. Discussions also address metrics beyond vanity (engagement, sentiment, long-term retention) rather than volume alone.

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Breakout: “Empathy Engines: Reimagining Connection Through Emotion AI”

Emotion AI is a growing frontier for marketers who want deeper connection with their audience. This breakout session explores how emotion recognition, sentiment analysis, and voice or visual cues are being used in marketing campaigns. How do brands balance emotion tracking with privacy? How do campaigns use emotional feedback in real time? For marketers seeking more human-centric content, this session offers conceptual and tactical frameworks to integrate empathy without overstepping.

Extra Sessions to Keep an Eye On

• Voice AI: How We Reduced Latency by 70% While Maintaining 99% Accuracy – useful if your content strategy includes audio formats or voice-enabled interactions.
• Beyond GPUs: Architecting the Compute Core of AGI – good for marketers wanting to understand infrastructure constraints that can affect deployment or scalability.
• SG’s Robotics & Embodied AI Ecosystem – while more hardware/robotics-focused, it can inform experiential marketing or brand storytelling through immersive tech.

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How to Maximize Learning from These Panels

Marketers attending SuperAI can gain even more by doing a few proactive things. First, pre-read the topics or speaker bios so you can come with questions that matter (for instance, “How do you ensure consistent voice across dynamic AI content?”). Second, during sessions, take notes on tools mentioned, workflows described, and metrics used—not just what worked but what didn’t. Third, connect with speakers or panelists post-session, ideally referencing something specific from the talk. That creates relationship and possibility for collaboration.

Conclusion

The marketing panels and sessions at SuperAI present a powerful opportunity for professionals to move beyond curiosity into actionable AI strategy. Whether your focus is content creation, campaign scaling, voice-tech, or emotional connection, sessions like “AI’s Impact on the Future of Marketing,” “The Enterprise Awakens,” and “Cracking the AI Product Launch Code” offer both inspiration and roadmap. Attending these will help you sharpen marketing vision, choose the right tools, and lead with technology rather than follow hype.

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